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The Importance of Brand Storytelling Storytelling has been an integral part of our living experience since times immemorial. Think cave paintings, circling around a fire, novels, music, television. The manner in which we tell our stories play a key role in making us who we are. Stories are similarly important for...

History of Storytelling in Content Marketing Content marketing is not new. It has been around for a while now. It has only become a lot more accessible now because of the number of content creators who are open to working non-media jobs, the technology that allows content creation with little...

A Guide to Influencer Marketing Influencer Marketing is the newest marketing tactic on the block. When other more traditional marketing strategies seem to be failing to provide you with any concrete results – this is what you should try. So, how does it work? Good question. You hire an influencer...

Common Misconceptions About Social Media Marketing Social media is one of the most powerful marketing tools we have today. What may have initially started as a platform for informal interaction has grown into a veritable channel for promoting businesses and brands. Social media marketing is unparalleled in its ability to communicate...

Humans are visual beings. The draw that the human mind has towards visuals and images supersedes the attention span, i.e. set aside for other stimuli. Content marketers have realized this the hard way and are now focused on producing attractive visual content to gain audience...

To understand the relationship between these two aspects, first, let us delve into what they are individual. What is content marketing? Content marketers create and develop the brand/company’s image through content that genuinely reflects its story/message and focuses on ways to engage an audience, to change or...

Content Marketing is a fast-paced market that is growing and will continue to do so in the future as well. Building a growing audience for your content, to ensure leads and conversions for your business, consistently is essential to move forward with content marketing. We...

Content marketing is a method that aids in adding value to your target audience and it helps you keep your audience engaged. It is content that does not ask the audience to buy your products and services. Content marketing is a way to create your...

I’m sure you’ve heard that content marketing has the power to change your online business and it is capable of taking it to the next level. Similar to anything else in this world, content marketing is something that was created, developed and further improved as...

Content marketing is the marketing of a business or brand through the process of sharing educational, entertaining, or helpful information through content that ultimately helps the audience improve their lives. It could be achieved in the form of a change in personal behavior, or it...