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Influencer Marketing is the modern-day avatar of celebrity endorsements. Like all things today, it is predominantly carried out on social media. The difference, however, is that the marketing campaign here is more of a collaborative effort between the influencer and the brand instead...

They are not a demographic that can be ignored in your marketing outreach. You may think that having a significant social media presence is enough to retain your social media savvy millennial customers, but it couldn't be farther from the truth. Millennials are always...

Even up until a decade ago, there was no market for social media advertising. The same market now generates billions of dollars in revenue. When social media was making an entry into our lives, marketers wrote it off as another fad. However, social media...

Social media marketing is an irreplaceable part of any business's marketing strategy in our times and for a good reason. It allows a brand to engage directly with their target customer. It is also far more inexpensive than other paid promotion avenues. However, with...

How to Use LinkedIn for Social Media Marketing? LinkedIn is the chosen site for professional networking online. It allows you to generate business leads and share useful news and updates about your business effort. You can communicate with other professionals in your industry and reach out to...

How to Use Facebook for Social Media Marketing? Facebook continues to enjoy immense popularity as a social media platform despite competition from new kids like Instagram and Snapchat. Over a billion people log in to the website every single day. Most people do that multiple times...

Content Creation 101: How to Come Up With Killer Content? Content creation is the heart and soul of any business's advertising effort. Nothing makes conversions like good content. However, creating compelling content can seem daunting if you do not have prior experience in content creation. There is...

How to Promote and Advertise Your Blog On Social Media? So you write a blog, do you? But have you been getting the traffic you’d like on it? Do you get enough views and comments to assure you that your blog has a readership? If you’re a freelancer or...

Must Read Books for Digital Marketers Books are an easy way to pick up a new skill or learn something new. You can read the writing on your own time as opposed to the deadlines you'd have to meet if you enrolled in a course. There are...