07 Jun Brands that Have Got Their Content Marketing Right
Brands that Have Got Their Content Marketing Right
If a brand wants to succeed in the present times, they must get their content marketing practices right. They cannot compromise on their content while trying to better their SEO or vice versa. They must equally concentrate on both and strike a balance that works. Most brands tend to get their content marketing efforts wrong. Here’s a list of brands who’ve managed to get their content marketing strategy just right, read and get inspired –
- Rolex – The image of Rolex is timeless. It is deeply ingrained into public memory. The challenge that faces the brand then becomes how to innovate their content marketing strategy for the modern audience. Rolex captures the imagination of their young audience by producing minimalistic product images on social media that match their brand aesthetic. It works to reconcile its classic brand image with contemporary marketing tactics.
- Nike – Nike has one of the best customer outreach teams out of any brands on the market today. One look at their social media pages and you will be assured of this. They prioritize customer communication and respond within a record time. The CS team is always helpful and supportive and makes customers feel comfortable in sharing any doubts or queries that they may have regarding the brand.
- Drift – Drift is a B2B company that focuses special attention on its customers – prioritizing communication with them over anything else. Drift cares about how their customers benefit from their services and expresses this care and attention visibly to its customers. Drift’s content marketing efforts are centered dominantly around conversation marketing.
Rolex, Nike and Drift are three brands that have managed to make the most of their content marketing efforts. They are good role models to refer to if you happen to be struggling with our own content marketing endeavors.