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Content Marketing Mistakes We've Learnt from the Past It is true that you can take lessons from your mistakes. However, it is also possible to take lessons from mistakes committed by others so that you can avoid making the same errors. That becomes the key differentiator between...

Why engineers should learn digital marketing One can’t escape the Internet in today’s world and digital marketing is a very lucrative career space to be in. While engineers already have a set of employable skills after they’ve graduated, they can increase their chances of getting hired by...

Top content marketing books Want to learn content marketing but don’t have time to spare to sign up for a class? No problem. Just browse through the following books and you should end up with the basics of content marketing, if not more. Talk Triggers: The Complete Guide to Creating Customers...

Disadvantages of Content Marketing You Should Be Aware Of You must have heard of content marketing by now unless you’ve been living under a rock. It is possibly the most popular of all contemporary marketing trends. Wondering about all the good things you have heard about...

Some Examples of Good Content Marketing Content marketing can be a tricky business. You need to have a clear idea about your content marketing goals, your target audience and the medium that you will predominantly use to market your content to succeed in your efforts. Additionally, your content will need...

Brands that Have Got Their Content Marketing Right If a brand wants to succeed in the present times, they must get their content marketing practices right. They cannot compromise on their content while trying to better their SEO or vice versa. They must equally concentrate on both and strike a balance...

Top Content Marketing Agencies in the World Content marketing is now widely recognized for its industry benefits. A company today cannot thrive without a dedicated content marketing team backing it up. Traditional advertising doesn’t give the same returns it used to. People now want good content that adds value to their...

Humans are visual beings. The draw that the human mind has towards visuals and images supersedes the attention span, i.e. set aside for other stimuli. Content marketers have realized this the hard way and are now focused on producing attractive visual content to gain audience...

To understand the relationship between these two aspects, first, let us delve into what they are individual. What is content marketing? Content marketers create and develop the brand/company’s image through content that genuinely reflects its story/message and focuses on ways to engage an audience, to change or...

Content Marketing is a fast-paced market that is growing and will continue to do so in the future as well. Building a growing audience for your content, to ensure leads and conversions for your business, consistently is essential to move forward with content marketing. We...