29 Mar Common Misconceptions About Social Media Marketing
Common Misconceptions About Social Media Marketing
Social media is one of the most powerful marketing tools we have today. What may have initially started as a platform for informal interaction has grown into a veritable channel for promoting businesses and brands. Social media marketing is unparalleled in its ability to communicate with customers, generate leads and build brand image. No matter what is the size of the business – social media marketing is sure to benefit its operation. However, there are still numerous misconceptions that do the rounds about social media marketing in the industry. We shall discuss a handful of these below –
- It’s free – Sure, anyone can sign up on a social media site and post content for free of cost. However, it takes a lot of time, patience and dedication to build up a following for your brand on social media. You will need to maintain a social media posting schedule alongside taking care of your business. Things get easier if you delegate this task to someone else. Either way, social media marketing does not come for free really.
- It’s the same as digital marketing – Absolutely not! Social media marketing is only one aspect of digital marketing. There are other arms to digital marketing such as e-mail marketing, app marketing, configuring SEO, running a website and so on.
- The number of followers on your page is of utmost importance – No. It doesn’t matter if you have tens of thousands of people following your page but only a thousand regularly sharing or commenting on your posts — quality and not quantity count here. The users interacting with your page are the ones who will be purchasing from you or recommending your products and services for purchase.
- Social media marketing doesn’t necessarily require a strategy – Don’t kid yourself. Any business effort needs an approach in place according to which it will function. Social media marketing won’t give you any gains if you choose to wing it on an ad-hoc basis. You need to have a clear objective for your social media marketing efforts and a well-defined route which you’ll follow to achieve these business goals and objectives.
Social media marketing may sound like a cakewalk, but there is more to it than meets the eye. It needs a careful understanding of how social media works and how it can be leveraged for the benefit of your business. Don’t fall victim to the misconceptions listed above and you shall be doing just fine.