14 Jul Disadvantages of Content Marketing You Should Be Aware Of
Disadvantages of Content Marketing You Should Be Aware Of
You must have heard of content marketing by now unless you’ve been living under a rock. It is possibly the most popular of all contemporary marketing trends. Wondering about all the good things you have heard about content marketing? Every bit is true. However, content marketing has its downsides too and not all is bright and sunny. Before you jump onto the content marketing bandwagon, here are some cons of content marketing that you should be aware of –
- It takes time to yield results – Unlike traditional marketing, content marketing will only show results after days, months or sometimes even years of dedicated efforts. It isn’t possible to build a social media following in a day. It takes time to understand your audience, craft content that will appeal to them, and continue doing so to tempt them into subscribing to your content feed.
- You will need to be open to learning – You can’t succeed at content marketing if you come up with a singular content marketing strategy and then stick to it, come hell or high water. You need to analyse the market viability of your strategy and verify if it is, in fact, bringing you any returns. If it isn’t, you need to understand where you might be going wrong and then address these issues.
- It takes time, in general – You may be able to market your content without investing a lot upfront, but that said, the savings on investment will only be monetary. You will still have to spend a good amount of time in consistently supplying content to your pages to keep the customer engaged. You can’t afford to slide up here. If the customer finds that your page isn’t being updated as regularly as it ought to, they will leave for greener pastures available elsewhere online.