11 Feb Envisioning the Future of Digital Marketing
Envisioning the Future of Digital Marketing
Digital Marketing is an important part of any company’s advertising effort. Sure, billboards and pamphlets may have served the purpose in days of yore – but online is where the people are now. As technology develops over time, more techniques and tools to market digitally are being devised. It is essential to keep abreast of these to keep pace with the market competition. You can’t afford to lose out. Let’s look at certain trends that can rule the digital marketing sector in the time to come.
- Video grows in importance – The majority of marketing professionals denote video as being the marketing method which yields the best ROI. Social media users spend time watching videos across various social media platforms. These videos can be of any sort – user testimonials, behind-the-scenes content or an instructional video. It is the digital marketer’s job to find out which platform the videos perform best in and then target this platform especially.
- “Stories” become even more popular – More and more brands have been taking to the “Story” format on Instagram and Facebook to share relatable content with their user base. The content shared via this format is only accessible for some time, after which it disappears. It provides a platform for less-curated more authentic content to be shared. It also allows room for exploring the possibilities of material – finding out what works and what doesn’t, as opposed to long-standing posts that could have a negative impact on the brand image if not appropriately perceived.
- Influencer Marketing – Influencers enjoy immense popularity on social media. Brands have begun to wake up to this reality and attempt to form associations with them to increase their brand visibility and perhaps, even maximize their sales as a result of this expansion of reach. Influencers are already professionals at content creation. So when you bring an influencer on board, you can entrust them with the responsibility of content creation for the brand and not worry about it. You better get on board with influencer marketing as it is here to stay.
It is crucial for a business or entrepreneur to keep updated with changes in the social media climate to market digitally effectively. We don’t know for sure what the future holds . However, we’re quite certain our predictions above are not hugely off the mark. Only time will tell.