02 Mar How to Ascertain Which Social Media Platform is the Best Fit for Your Business?
The power of social media for brand-building and user engagement cannot be undermined. Additionally, it provides the companies with a platform to receive feedback so they can improve their products and services accordingly. There are multiple social media sites today that vie for popularity. Having a presence on each of them can be taxing and time-consuming. In fact, chances are it will harm your digital marketing effort more than it will benefit it. You need to narrow down on your target audience and then find the social media site they use the most. Once you’ve done this, you can manipulate your social media strategy with this site for reference.
How do you choose which social media outlets to have a company presence on? Here’s how –
Learn about your customers – It is more profitable to target a section of the population who’ve shown an interest in your products/services that generally aim the entire community to advertise your products. In case, you observe that your preferred customer base is more active on Pinterest than Instagram, you should be focusing your marketing efforts on Pinterest and not Instagram.
Understand your business needs – If you happen to be selling a product or merchandise, you’ll do better to be on a platform which is visually reliant such as Instagram/YouTube. Your customers will get a sneak peek into your range of products. However, if you’re part of the service industry – you’ll benefit more from Facebook and Twitter where past customers can leave reviews which your potential customers can then take note of before hiring you.
Know the pros and cons of each social network – How else do you plan to single out the ones your business should be on? Twitter is fast-paced, terse and ever-changing. If your goal is to post announcements, updates, and news – Twitter should be your go-to. Facebook is a one-size-fits-all where you’ll find every generation of the population represented. You can use it for advertising, generating leads and customer support. If your target group is predominantly young and cultured – Instagram is where you should be. YouTube is the website for DIY entrepreneurs and hobbyist freelancers who can market their services and products free of cost.
Make an informed choice when it comes to which social media site you decide to be on. It could have more impact than you can currently foresee.