10 Feb How To Become a Freelance Social Media Manager
How to become a freelance social media manager
Social media has revolutionized the way businesses are run today. People spend longer on social media than they do on their television. So while there’s nothing wrong with continuing with TV and newsprint ads for marketing purposes – if a company does not have a social media presence today, they are losing out on an extensive potential customer base. Advertising has shifted gears to focus on digital marketing and why not? Social media visibility can make or break a business in the current times. Social media managers are highly sought after and paid impressive salaries.
So how do you go about becoming a freelance social media manager?
- You study the subject – Social media management is still a new area as far as business practices are concerned. Before you jump into offering your services as a social media manager, it is essential that you learn all you can about it. Many online courses and webinars help you wrap your head around social media management. As a freelancer, you’d do good to enroll in one and get acquainted with all the skills and methodology required to become a successful social media manager. Plus, it will lend credibility to your profile.
- Start your website – You will need to have a body of work to vouch for your social media marketing skills. If you haven’t managed to find yourself a client yet, you’ll need to rely on the stats you’ve been able to amass from this website. To build an attractive website, post engaging content regularly and interact with incoming traffic. Give your future client a reference to verify your social media management prowess.
- Impress your clients – As a freelancer, you will not have a steady flow of work. One of the most constructive and productive ways of getting work is client referrals. If you satisfy a client, he/she is likely to recommend you to their social circle. Consistency is key. Find out exactly what your client needs and then work to deliver it. If they want more user engagement on Facebook, prioritize their brand’s reach on Facebook and similarly.
If you think you’d like to try your hand out at social media management – these are the three steps you should necessarily follow to start on your journey. Learn from available resources, sharpen your skills and then go about finding clients who’ll trust you with the job.