02 Mar How to Market to Millennials on Social Media?
They are not a demographic that can be ignored in your marketing outreach. You may think that having a significant social media presence is enough to retain your social media savvy millennial customers, but it couldn’t be farther from the truth. Millennials are always on the move. One day they’ll be on one platform, the next day you’ll find their profiles deactivated on the same platform. They will move on to the next big thing. It’s vital that you keep updated with social media trends on the go to keep pace with the fast moving millennial population. So, how do you go about marketing to millennials online? Here’s a quick walk through –
Use videos in your campaign – Videos have emerged to be the social media marketing tool with the highest ROI. It can be seamlessly integrated with any social media platform. Unlike text, you can show your audience how your brand came into being and what it stands for via video. You could even upload a demo of how to use a particular product.
Focus on Insta – Most millennials have ditched Facebook for Instagram. Facebook has invited in an older demographic which has led to an influx of young people on Instagram, not wanting to share their private online lives with their relatives. Also, the future is visual. Everyone does not have the time or attention span to read through long posts anymore. They’d much rather scroll through photos quickly and decide whether they like and relate to something or not.
Ask for permission – Millennials don’t take kindly to being spammed. They won’t react favorably to content that they haven’t asked for.
Personalize your content – Social media allows you to circle in on your target customer group and market to them individually. Once you’ve figured out a way to reach this target group online, tailor your content to appeal to them. If they feel that your content is personally relatable, they will be more open to looking through your brand offerings.
Also, when you’re marketing to millennials, don’t forget their inclination towards online shopping. Create an e-commerce site to sell your products online and share these links when you advertise them on your social media page. Be subtle with your advertising and engage with your millennial customers to create interest in your brand.