16 Feb How to Use Facebook for Social Media Marketing?
How to Use Facebook for Social Media Marketing?
Facebook continues to enjoy immense popularity as a social media platform despite competition from new kids like Instagram and Snapchat. Over a billion people log in to the website every single day. Most people do that multiple times in a day. So it’s only natural that you’d like to utilize Facebook to get the word out about your business and potentially reach customers you otherwise couldn’t have. It doesn’t matter whether you run a small firm, a big company, offer a part-time service or work as a freelancer – Facebook can help you out.
Here are some ways in which you can use Facebook to market your business on social media –
- Create a Facebook Page – A Facebook Page is like a profile but for your business. It is where you can put out all of the information about your business, leave your contact details for those interested and so on. You can use the page to update customers about new products and services, announce discounts and sales, start discussions and answer queries received from customers. When a user “likes” and “follows” your page on Facebook, they automatically receive posts from your page on their news feed keeping them up to date with whatever is going on with your business.
- Sell your products on Facebook Marketplace – Facebook has recently started offering its Marketplace for individuals and businesses to buy and sell products. You can use Marketplace to set up a Shop tab right on your page which will list out the products that you put up for sale. If you are in the eCommerce space, this is a tool you should explore to your benefit.
- Use targeted advertising – Facebook allows you to create ads for a specific target group. So you can choose the age group, geographical location and such as to display your ads. Targeted advertising increases your chances for conversion instead of posting your ads generally to every single Facebook user. It is a paid feature but more profitable than Facebook pages or groups which can take a while to popularize. Additionally, you can even hide or “like” the ads that you come across on the platform.
So, if you’re thinking of stepping up your marketing game online – Facebook should be the first place you start. Try out the tips offered above and let us know if they worked for you!