07 Jun Some Examples of Good Content Marketing
Some Examples of Good Content Marketing
Content marketing can be a tricky business. You need to have a clear idea about your content marketing goals, your target audience and the medium that you will predominantly use to market your content to succeed in your efforts. Additionally, your content will need to be fresh, original and engaging. Here’s looking at some examples of brilliant content marketing to inspire you –
- “Share a Coke” by Coca Cola – Coca Cola’s wild success can be attributed to clever content marketing over the ages. The brand has always studied its audience and tried to communicate with it on its own level. One of their most recent campaigns, the “Share a Coke” campaign too drew a lot of positive attention. It allowed customers to personalize their Coca Cola bottles based on their names via the website. So they could pick up a bottle with their name or their friend’s name from the store. The campaign went viral as people took to the social media to post photos with their personalized Coke bottles.
- “Stories” by Microsoft – Microsoft titled its blog “Stories” and has been sharing just that, trying to build an emotional connect with its audience using storytelling. Storytelling encourages the flow of oxytocin in our brains, which in turn helps humans trust each other. Once your audience is able to trust you, they are more likely to make a purchase from you.
- “Question Time” by McDonald’s – Another campaign that tried to consolidate customer trust in a brand. McDonald’s started “Question Time” trying to clear the air of rumors regarding its menu offerings. Customers could ask them absolutely anything and the team from McDonald’s would not only answer their question but welcome more. The campaign helped establish the brand’s honesty and transparency, convincing its customers that theirs is a brand that can be trusted.