18 Apr The Importance of Brand Storytelling
The Importance of Brand Storytelling
Storytelling has been an integral part of our living experience since times immemorial. Think cave paintings, circling around a fire, novels, music, television. The manner in which we tell our stories play a key role in making us who we are. Stories are similarly important for marketing purposes. What, after all, is a brand? It is nothing but the story behind your business. When you are able to relate to the audience well, you unlock a host of benefits for your marketing effort and business. Let’s learn why it’s important to tell a brand story –
- It’s an organic way to attract audience attention – The truth of the matter is, marketing and advertising efforts are perceived as an encroachment on our lives. We try our best to shut it out. Storytelling is a good way to spread awareness about your brand without being overtly pushy. Hold up examples of real-life customers who’ve gained from your products and services and illustrate this attractively. It will gain you a lot more attention than bare stats and features.
- Stories help you sell better – It’s no secret that we buy products with which we develop some form of an emotional bond. It is the story that we are told about these products that get us interested in them and encourage us towards making a purpose. The pros and cons of the product come into play much later, if at all. If you’re unable to tell your brand story emotionally, you can kiss that prospective sale goodbye.
- It establishes a separate identity for your brand – The market is flush with companies and service providers. In order to attract customers to your product/service, you need to show them how you are unique. You can do this via storytelling. It helps you establish an identity for yourself which differentiates you from competing brands. If your brand story is relatable, you gain brownie points.
- It helps your business prospects – To sum it all, that’s really it. Customers today are more discerning than they used to be. They don’t get drawn in by sham advertising. You cannot invent a story and pass it off as your brand story. You need to be honest and empathetic to their needs. Only then will you be able to make the conversions and sales you need.