12 Mar What is the Relationship Between Content Marketing and Content Strategy?
To understand the relationship between these two aspects, first, let us delve into what they are individual.
What is content marketing?
Content marketers create and develop the brand/company’s image through content that genuinely reflects its story/message and focuses on ways to engage an audience, to change or enhance the audience’s attitude and behavior towards the brand or organization.
Content marketing is primarily a marketing technique used to create and distribute relevant and valuable content to attract and engage a clearly defined and specific target audience with the objective of gaining beneficial outcomes or benefits from it.
In retrospect, content marketing is a marketing strategy, which is an approach that uses content to deepen a company’s relationship with its customers.
What is a content strategy?
The content strategy seeks to manage content as a strategic asset that encompasses the entire organization. Content is the most valuable asset that a company owns, so using methods to manage it efficiently and effectively, is essential for the overall benefit of the company.
Marketing strategists are held responsible for developing all frameworks that have been laid throughout to reach customers. These strategists build messaging programs, develop buyer personas, conduct market research, map customer journeys, and develop the strategy for pricing and product feature testing. Content strategists fit into this platform as they often serve as a liaison between sales functions. They answer questions about how and where to communicate brand promises to audiences, develop educational content, and determine the channels for reaching audiences.
What is the relationship between the two?
Marketing and content strategies are two aspects of a business or brand that highly depend on one another to be successful. They are often built off one another into an integrated approach, as they are two very apparent functions in an organization.
Marketing strategy and content strategy have a co-dependent relationship with each other.
Both functions rely on analytics that is used to reveal communication and relationship-building opportunities. They are both used to tackle the same challenges, like outreach, engagement, and conversion with the added benefit of gaining different perspectives, that enable organizations to move faster with their marketing.
There is, however, a risk that content and marketing strategists can run into is a disagreement, or you may have too many opinions for a simple task. Since these functions focus on solving similar challenges, it’s easy to fall into a dynamic of seeing growth, retention, and customer happiness through one lens.
Content strategy smoothly flows into content marketing strategy and the foundation of content marketing strategy, plays an essential role in helping your business implement a successful inbound marketing campaign.